Anyone who has spent time operating in the corporate world would have noticed the tendency for organisations to give gifts to their clients, business partners and staff. But what exactly is ‘corporate gifting’, and why is it so popular in today’s business world? In this article, we draw on the extensive industry experience of the team at Branded Products® to bring you some insights.
The importance of corporate gifting
Whether you’re looking to show appreciation to your clients and employees or engage with new customers, a thoughtfully chosen promotional product or customised gift is sure to leave a lasting impression.
Christmas and EOFY are the perfect times to thank your clients for their support and your employees for their hard work – and it’s important to choose a bespoke gift that represents the calibre of products or services you offer. A premium gift with beautiful customisation will create a lasting impact; leaving your clients with another reason to keep coming back, and offering your employees another way to feel appreciated.
Whilst everyone loves the occasional complimentary movie ticket or dinner out, a branded gift that your clients or employees will want to wear or use for many years to come is a great way to generate positive brand association and ensure longevity of the gesture.
From luxurious wine sets and plush bathrobes to contemporary cheeseboards, explore our extensive selection of corporate gift ideas – all of which can be custom-branded with your business logo.
https://brandedproducts.com.au/products/christmas-gift-ideas/corporate-gift-ideas
Corporate gifts for clients
Letting existing clients know that their business is valued and making them feel appreciated is not to be underestimated as a retention tactic. Personalised gifts chosen specifically for the individual or company in question are an effective way of showing gratitude and increasing the likelihood of the recipient retaining your products or services.
Likewise, individuals who have yet to become your customers are significantly more likely to do so if they are the recipients of a personalised gesture. A carefully chosen gift at an opportune moment can motivate prospective clients to take the next step – or at least put your company on their radar through positive association.
Corporate gifts for employees
There are many ways to boost employee morale, from celebratory nights out to group activities and more. The trouble is that so many of these corporate events, even if well-intentioned, can miss the mark.
Whilst a thoughtfully planned Christmas party is an effective way to thank your team for their hard work throughout the year, a group booking for Paintball Skirmish on a Saturday afternoon for EOFY might not be so well-received! Rather than asking your team to give up their precious free time or participate in an activity that they might not feel comfortable with, a more practical and considerate solution would be to thank your employees with a premium branded gift.
Elevate your gifting program even further and wow your employees with an extra-special gesture by co-branding with an iconic label renowned for their craftsmanship, quality and innovative design. From NIKE® to Under Armour® and Moleskine® to Pierre Cardin®, our carefully selected brand name ranges are fully customisable with your business logo.
https://brandedproducts.com.au/products/brand-names
Celebrating the significant milestones in your employees’ personal and professional lives is another way to utilise a corporate gifting program and boost team morale. From engagements and baby announcements to purchasing a new home, decide which personal employee milestones you will focus on and find ways to celebrate them in a consistent manner across the team. For the celebration of professional milestones, you may wish to use the following as a guide:
- Years of service, specifically milestone years
- Exceptional customer feedback
- Successfully completing major projects or training programs
- Saving the day or going above and beyond to achieve a goal or assist a colleague
- Attracting significant business to the company
- Fostering crucial partnerships
Last but certainly not least, don’t forget to make a great first impression and invest in the success of your new employees with onboarding packs of functional branded items such as stationery, laptop bags and mobile chargers. Rolling out the red carpet for new hires will make them feel welcome and part of the team, whilst showcasing your brand’s identity.
Wellbeing Pack – Branded Products | Your Branding Partner
More reasons to consider corporate gifting
If you’re not already convinced about the importance of gift-giving in your organisation, here are some additional reasons why you should build this powerful practice into your business ethos:
- A corporate gifting program can enhance your company’s reputation and strengthen your internal and external working relationships as an effective means of expressing appreciation.
- Well-executed corporate gifts can help your company to stand out from the crowd by giving your business a noticeable and memorable point of difference through positive brand recall and recognition.
- Corporate gifts can also help to overcome the challenges associated with physical distance. Significant geographic distances between business partners and potential clients means that you cannot always meet in person, but you can certainly send your contacts a thoughtfully selected and customised gift to keep your business front of mind.
Contact us
When you artner with Branded Products®, you are putting your branding needs in the hands of our team of experts. As a proudly 100% Australian Owned and Operated business, we have been offering premium-level promotional products, branding advice and exceptional customer service for over 25 years, as evidenced by our 4.9-star overall rating on Google Reviews. Reach out to us today on 1300 798 400 or at [email protected] – we look forward to providing you with branding solutions that exceed your expectations!
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