How to Distribute Your Promotional Products for Maximum Impact

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When you start browsing the market for promotional products, you will be amazed by the variety there is. These days, you can find products perfectly tailored to your customer demographic and guaranteed to spread your brand awareness far and wide for a very long time. Though it might be an easy time to purchase these incredible products, how are you going to distribute them? There are multiple ways to get your products out there, but it is essential to observe your target market and come up with a way that will maximise its impact. There is no point investing in a branded product if you haven’t thought of how you are going to distribute them. Today, we will talk you through some of the classic distribution methods and discuss a few creative ways too. Remember, there are endless creative ways to distribute your promotional products, but you will need to decide what will work best for you. 

Distributing branded products at tradeshows 

Tradeshows are a timeless classic when it comes to distributing branded products. One of the best things about these is having hundreds or thousands of potential clients visiting your stand that are already interested in purchasing your product. The only reason why people will visit a tradeshow is because they want to buy or invest in a particular product, so having a stand can act as a giant step in sourcing new clientele. 

Although you can assume the types of people visiting a trade show, it is still a good idea to invest in a selection of promotional products to give away. The more impressive you make your display of promotional products, the more attention you will attract. Also, with more to offer, you are bound to provide people with a product that will stay with them for a long time, only increasing brand awareness. 

Running an online competition 

One of the most popular ways to dish out freebies is online competitions. This is a brilliant way to get to know your customers on a much more personal level, as you can ask them for specific personal information to enter the competition. Gathering this information will only enhance your promotional giveaways in the future and help you in offering a service much more suited to your clientele. 

Online competitions can be done in many different ways; some of them might include sharing a post and liking your page, while others can be more specific and even require people to answer questions about your company. When giving away promotional products through online competitions, you have almost limitless options for creativity, so it is good to put some heads together to come up with the most fun and interactive way you can think of to give away your promotional products. 

Starting a social media campaign 

Social media campaigns are similar to online competitions but may even have more room for creativity. The idea is to entice the public to spread your brand far and wide. If there is an incentive for them to do this, they will give their best effort to get their hands on your promotional freebie. 

If this is something you are considering, you will find hundreds of ideas that are already tried and tested. With a couple of hours of thorough internet browsing, you are sure to find something that will be perfect for your clientele. The internet is a tremendous tool, and when it is used correctly, you can reach audiences all over the world with minimum effort. Remember, if you have an idea for a social media campaign to give out free promotional products for your company, it is always a good idea to consult friends or colleagues. It is definitely true that two heads are better than one. 

Offering a reward system

Another great way to give away promotional products is to offer a rewards system to your existing customers. It is essential to think of the customers you already have. Many people can leave current customers behind in search of new ones, but this can be a terrible mistake for any business. 

One of the most significant purposes of a promotional product is to give somebody something that they will use regularly and carry your brand with them. Doing this will encourage conversation about your brand in their day-to-day lives any time they use your product. Nothing works better to promote your brand than a delighted customer talking about their latest gift from your company. 

You can do this by offering a points system that allows customers to pick a free promotional product, or maybe they get a better promotional product with each $200 they spend on your business. Again, you can get as creative as you want, but one thing is sure, rewarding your customers for their loyalty is a brilliant way to maximise awareness of your brand. 

Out-of-the-blue giveaway 

A sure way to get people talking about your brand is to give out promotional products at random. When doing this, it is best to consider a higher quality product so that it will stay with people for as long as possible. Everyone loves to talk about a win, so it is essential to make sure the product is something that will stay with them for a long time. 

Sign up to win the prize. 

This is a great way to collect data on your customers to enhance your service and improve your sales. A free promotional product will encourage people to sign up for the company newsletter and receive future offers. Not only is brand awareness being spread by the gift, but reminders in their email inbox mean they won’t forget your company too soon. 

Find out more

If you are looking to spread brand awareness for your business, nothing works quite as well as a good quality promotional product. At Branded Products®, we supply high-quality products that promise to have a long-lasting impact on everyone. When it comes to promotional products in Australia, you won’t find them better than us, so contact us today and let us help your business succeed. 

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