Creating Events and Promotional Products to Recognise and Support NAIDOC Week

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Taking place from Sunday 7th July – Sunday 14th July 2024, National Aborigines and Islanders Day Observance Committee (NAIDOC) Week is an Australian event celebrating Aboriginal and Torres Strait Islanders, their culture, achievements, and history. Although it is described as such, it is not considered a time to rejoice by many due to its roots in the 1938 Day of Mourning and the 150 years of appalling suffering inflicted upon Indigenous Australians post-colonisation. Any company that wishes to show respect to those peoples and create promotional products to represent their brand should do so carefully. At Branded Products®, we have spoken with our team of experts to develop a range of ideas for NAIDOC week promotional items and events that represent your company in an understanding, respectful way. 

Recognising and respecting NAIDOC Week

While it is perfectly acceptable to create custom branded promotional products and giveaways for your events, it’s important that you do not take advantage of the celebrations for financial gain. Any NAIDOC Week branding should be done subtly and thoughtfully, and the experienced team at Branded Products® are here to help with your selection. 

Your company’s approach to recognising NAIDOC Week depends on the planned events and whether you host them yourself or attend those arranged by others. The following are some suggestions on how to draw the focus of your employees and clients to this important observance and how you can participate in a respectful, innovative way.

Hosting events 

Here are some suitable ideas that you can implement during NAIDOC Week:

  • Display Indigenous Australian artworks and the National NAIDOC Week Poster around your workplace.
  • Invite local Aboriginal or Torres Strait Island artists to collaborate with your staff and produce artworks representing their cultures and traditions. Your local Aboriginal Land Council or the Indigenous department of a nearby university may be able to assist with resources and contact lists.
  • Hold cultural workshops and invite speakers from the local community to enrich your team’s understanding of Indigenous traditions and cultivate respect. 
  • Book Indigenous Australian musicians and dancers to perform. 
  • Hold flag-raising and smoking ceremonies. 
  • Watch documentaries and films.
  • Visit significant local Indigenous Australian sites with a guide. 
  • Host a fundraising BBQ and invite local community members as well as a chef who can create Indigenous Australian delicacies. Donate the money raised to your local Aboriginal and Torres Strait Islander non-profit organisation that delivers community programs. 

Choosing suitable branded promotional products for your NAIDOC Week events

 NAIDOC Week focuses on the Aboriginal and Torres Strait Islander communities and how they contribute to the local community and society. In turn, NAIDOC Week is the ideal opportunity for Australian businesses to consider what their products or services can do to improve the health and wellbeing of Indigenous Australian communities. Branded Products® is proud to work with clients from the health industry who are at the forefront of educating Indigenous Australian communities about the importance of immunisation, and we take great care to ensure that the client’s messaging is thoughtfully reflected in their choice of NAIDOC Week promotional products.

Contact us

Branded Products® is proud to be 100% Australian-owned and operated, and we treat any celebration of the Indigenous Australian community with reverence. If you would like to learn more about how to show respect for their culture and create some bespoke promotional items, please get in touch today. A dedicated member of the team will gladly walk you through your options and discuss any specific requirements you have.  

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